College of Fine Arts & Communication

Service-Learning Focus: Develop organizational and group communication competencies through hands-on service projects, applying strategic outreach and professional communication skills to support community health and food security initiatives.

Past Partners: Bobcat Bounty (Department of Family & Consumer Sciences Campus Food Pantry) & Hays County Food Bank (Focus: Organizational communication, career readiness application, non-profit community outreach, and advocacy)

Service-Learning Focus: Examine professional communication and leadership competencies in international settings, developing intercultural communication strategies and executing applied consulting projects to address operational and community engagement needs for global non-profit partners.

Past Partner: Serve the City Portugal (Focus: Intercultural communication, elderly community support, local environmental enhancement, and strategic communication consulting)

Service-Learning Focus: Apply social science research, qualitative and quantitative data collection, and digital analytics to evaluate audience engagement and develop evidence-based strategic communication plans for client organizations.

Past Partners: United Way & Texas State University Writing Center (Focus: Public relations research, audience analysis, digital media metrics, and strategic communication planning)

Service-Learning Focus: Execute comprehensive advertising campaigns for client organizations, integrating market research, strategic goal-setting, media planning, and creative asset development to address real-world organizational needs.

Past Partners: Campus Student Support & Administrative Programs (Focus: Integrated advertising campaign strategy, market research, media planning, creative execution, and client presentations)

Service-Learning Focus: Develop targeted, professional public relations materials across digital and traditional media platforms, executing audience research, messaging frameworks, and strategic content creation to support non-profit community outreach.

Past Partners: Hays County Food Bank, Court Appointed Special Advocates (CASA), & United Way of Hays & Caldwell Counties (Focus: Strategic PR writing, media kits, press releases, digital audience engagement, and portfolio development)

Service-Learning Focus: Plan, execute, and evaluate comprehensive, team-based public relations campaigns by conducting empirical audience research, formulating strategic communication messaging, and leveraging digital media to address complex organizational objectives.

Past Partners: Texas Association of Mexican American Chambers of Commerce (TAMACC) & Community Advocacy Organizations (Focus: Public relations campaign strategy, large-scale survey research and audience analysis, digital media implementation, and strategic campaign evaluation)

Service-Learning Focus: Execute strategic social media planning, content creation, and analytics evaluation for client organizations and public lands, leveraging digital storytelling and metrics analysis to drive audience engagement and media outreach.

Past Partners: Community Clients & Public Parks / Study in America Program (Focus: Advanced social media campaigns, public land content creation, journalistic storytelling, and digital audience engagement)

Service-Learning Focus: Plan, coordinate, and evaluate special events that support organizational outreach goals, integrating stakeholder management, budgeting, logistics, and content development for non-profit and community partners.

Past Partners: Big Brothers Big Sisters of South Texas, Connections Individual and Family Services, The Irma Lewis Seguin Outdoor Learning Center, & United Way (Focus: Event planning and execution, non-profit community outreach, stakeholder engagement, and event analytics)

This course explores storytelling opportunities using drones – both traditional photography and videography from the air and innovative methods like photogrammetry, or the use of 3D modeling technology. Prerequisite: MC 4381 with a grade of "C" or better.

This course provides students an opportunity to produce short-form and long-form video storytelling for social media. Students learn how to develop a brand’s video marketing strategy across multiple social media platforms. Prerequisite: MC 4381 with a letter grade of "C" or better.

Students will gain a broad understanding of the wide range of print publications and writing assignments found in public relations. They will learn how to research, organize, write and design a variety of print pieces for targeted audiences using a popular design and layout program. (WI) Prerequisites: MC 3313 and MC 3343 both with grades of "C" or better.

This course is an introduction to the role that media relations play in strategic communication. It explores the strategies and tools used by public relations professionals to form beneficial relationships with the media. Topics include analyzing the media landscape, creating media lists, analyzing news opportunities, handling media interviews and live news events, developing media training, producing strategic media plans, employing new media strategies, and evaluating media relations efforts. Prerequisite: [MC 3313 or MC 1313] with a grade of “C” or better.

This course combines community service (creating theatre for or with non-profit community organizations that serve at-risk populations) with readings, discussions, and collaboration on societal applications of performing arts.

A teaching artist is, by definition, a two-career professional: a working artist and a working educator. This course explores the artistic, teaching, and business aspects of working as a teaching artist. Students create a job portfolio and teach a short residency in a classroom setting.