College of Fine Arts & Communication

This course helps students discover communication careers by assisting them in building a personalized career pathway through hands-on experiences, mentoring, networking, and examining the field of communication studies. Prerequisite: COMM 1310 with a grade of "C" or better and instructor approval.

This course provides a survey of relevant skills necessary to work in an international work setting. Through discussion, site-visits, and application activities, students will leave the course with an understanding and ability to apply these skills in their careers.

This course prepares students to develop, coordinate and evaluate a complete advertising campaign for specific clients. Students conduct market research, formulate objectives and strategies, recommend media plans and develop creative executions through plans books and presentations. (WI) Prerequisite: MC 3372 and MC 4317 and MC 4333 all with grades of "C" or better.

This course provides an examination of strategy and application of digital and traditional communication tools required for effective public relations. Emphasis is placed on the strategic use of tools and messages to meet organizational objectives in a modern communication society. (WI) Prerequisite: MC 3313 and MC 3343 both with grades of "C" or better.

This course is a comprehensive study of effective public relations in a modern society. Students learn the professional approach to the practice of public relations that includes internet applications and how to evaluate its function and value while applying ethical standards of conduct. (WI). Prerequisite: MC 3360 and MC 3314 and MC 4313 all with grades of "C" or better.

This course will provide students with an advanced understanding of social media, marketing plans and social media analytics. Students will build company and/or journalistic profiles on social networks - Facebook, Twitter, Pinterest, YouTube, Instagram and more - to engage with audiences and communities and utilize analytical tools to track success. Prerequisite: MC 4381 with a grade of "C" or better.

This is a specialized course dealing with the development and implementation of fundraising. Topics include grants, special events, and annual/capital campaigns. Prerequisite: MC 3313 and MC 3343 both with grades of "C" or better.

This course explores storytelling opportunities using drones – both traditional photography and videography from the air and innovative methods like photogrammetry, or the use of 3D modeling technology. Prerequisite: MC 4381 with a grade of "C" or better.

Students will gain a broad understanding of the wide range of print publications and writing assignments found in public relations. They will learn how to research, organize, write and design a variety of print pieces for targeted audiences using a popular design and layout program. (WI) Prerequisites: MC 3313 and MC 3343 both with grades of "C" or better.

This course is an introduction to the role that media relations play in strategic communication. It explores the strategies and tools used by public relations professionals to form beneficial relationships with the media. Topics include analyzing the media landscape, creating media lists, analyzing news opportunities, handling media interviews and live news events, developing media training, producing strategic media plans, employing new media strategies, and evaluating media relations efforts. Prerequisite: [MC 3313 or MC 1313] with a grade of “C” or better.

A teaching artist is, by definition, a two-career professional: a working artist and a working educator. This course explores the artistic, teaching, and business aspects of working as a teaching artist. Students create a job portfolio and teach a short residency in a classroom setting.