McCoy College of Business

Service-Learning Focus: Apply economic analytical tools and policy frameworks to evaluate interactions between businesses, natural resources, and local ecosystems, delivering actionable policy and sustainability insights for community partners.

Past Partners: Meadows Center for Water and the Environment, City of San Marcos, Jacob’s Well Natural Area, & Mochas and Javas (Focus: Light pollution abatement, local watershed economics, municipal environmental policy, and small-business sustainability)

Service-Learning Focus: Develop entrepreneurial mindsets and apply business fundamentals by planning and executing active crowdfunding campaigns to generate funding and community awareness for local non-profit organizations.

Past Partners: Area Non-Profits & Small Businesses (Focus: Non-profit fundraising, crowdfunding campaign management, feasibility planning, and community venture support)

Service-Learning Focus: Conduct comprehensive operational analyses and financial evaluations for local small businesses, delivering tailored SWOT analyses and strategic reports to support business sustainability and growth.

Past Partners: Area Small Businesses & Local Entrepreneurs (Focus: Small business operations, SWOT analysis, financial management, and working capital optimization)

Service-Learning Focus: Partner directly with entrepreneurs to conduct field research, deliver business development assistance, and present actionable solutions through comprehensive written reports and formal oral presentations.

Past Partners: Global & Local Social Entrepreneurs (Peru International Field Projects) (Focus: Small business consulting, international entrepreneurship support, market feasibility, and strategic development)

Service-Learning Focus: Apply cross-cultural communication and global workplace skills through hands-on community service and client-facing consulting projects that address real-world operational and outreach challenges for international organizations.

Past Partner: Serve the City Portugal (Focus: Intercultural communication, elderly community support, local environmental enhancement, and strategic communication consulting)

An integrative approach to policy formulation and administration (decision making) to achieve organization objectives. Should be taken the last semester of student’s MBA program. Prerequisite: ACC 5361 and FIN 5387 and MKT 5321 and QMST 5334 all with grades of "C" or better.

A study of the principles of retail store management, including market and trade area analysis, store location and design, organization and operation management, merchandising, inventory control, and promotion and pricing policies. Prerequisite: MKT 3343 with a grade of "D" or better.

Service-Learning Focus: Apply services marketing theories and frameworks to analyze operational dynamics and design strategic service-delivery plans that enhance customer experiences for community organizations.

Past Partners: Area Non-Profits & Local Service Organizations (Focus: Service blueprinting, customer experience optimization, and non-profit service design)

Service-Learning Focus: Execute end-to-end marketing research, including problem formulation, sampling, data analysis, and reporting, to connect community partners with actionable audience insights.

Past Partner: Hays County Food Bank (Focus: Primary marketing research, community needs assessment, data analysis, and strategic reporting)

Service-Learning Focus: Apply healthcare marketing strategies and consumer behavior principles to develop comprehensive marketing communication plans tailored to the unique outreach and regulatory needs of healthcare community partners.

Past Partners: Local Healthcare Providers & Community Health Organizations (Focus: Healthcare marketing communications, patient outreach, health literacy, and strategic promotional design)

Service-Learning Focus: Develop comprehensive integrated marketing communication plans, incorporating advertising, public relations, and promotional strategies to solve complex strategic outreach challenges for community partners.

Past Partners: Community Organizations & Local Businesses (Focus: Integrated promotional campaigns, target audience analysis, and strategic brand communications)

Service-Learning Focus: Design and execute qualitative marketing research studies using advanced methodological approaches to gather deep consumer insights and inform strategic decision-making for client organizations.

Past Partners: Rotating Community Organizations & Client Partners (Focus: Qualitative research design, focus groups, in-depth consumer interviewing, thematic data analysis, and strategic insight reporting)

Service-Learning Focus: Conduct custom engagement analytics and execute strategic, multi-phase social media marketing campaigns to solve real-world digital communication challenges for client organizations.

Past Partners: Community Non-Profits & Small Businesses (Focus: Social media marketing campaigns, digital audience engagement, performance analytics, and strategic content planning)

Service-Learning Focus: Analyze and interpret marketing intelligence, metrics, and performance dashboards to deliver data-driven strategic marketing solutions and profitability models for community clients.

Past Partners: Community Non-Profits & Client Organizations (Focus: Strategic marketing analysis, marketing intelligence, brand strategy, performance metrics, and data-driven planning)